VICE via their brand agency Virtue engaged unko to create a collection of looping videos for Sony, aimed at the youth demographic, that skewered everyday truisms of technology in modern life. We conceived and produced seven videos, featuring strangers connecting across the dancefloor, a BMX rider blowing up his laptop through a radness overload, a pair of headphones for your nose, and more.

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The video series ran across Sony Australia's social media, with support from VICE's media network and a dedicated media buy. The videos clocked up over 1.5 million views in the first week and over 4 million across the life of the campaign with thousands of comments and likes.