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unko was invited by Young Henrys to conceive a 'Beer ad for Women' as part ofthe 2018 Good Beer Week challenge to effectively market beer to women. So we came up with 'Lady Beer' a feminist beer ad that calls bullshit on gendered advertising designed to sell gender neutral products to ladies. At the end of the day, beer is beer, no matter who is drinking it.


The ad was posted to Young Henrys Facebook page and without any promotion, attracted over 60K organic views within days of going live, and generated a huge amount of audience engagement including inclusion in a discussion panel on the Today Show. 

Directed by Stef Smith
Written by Penny Greenhalgh from a concept by Stef Smith


Young Henrys - Lady Beer

Director Stef Smith on set & with Young Henrys co-founder Oscar McMahon

I'd just like to say thank you for your work on the Lady Beer video. It was executed incredibly, managed professionally and is relevant/funny as fuck. You are legends of the highest regard and I'd like to let you know that I am personally very grateful for what you have done.


- OSCAR McMAHON, Co-founder Young henrys

It's definitely our most highly rated piece of content since I started at Young Henrys. Still gold.

- CLINT O'HANLON,  Young Henrys Digital Marketing Manager

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