unko was invited by Young Henrys to conceive a 'Beer ad for Women' as part ofthe 2018 Good Beer Week challenge to effectively market beer to women. So we came up with 'Lady Beer' a feminist beer ad that calls bullshit on gendered advertising designed to sell gender neutral products to ladies. At the end of the day, beer is beer, no matter who is drinking it.
The ad was posted to Young Henrys Facebook page and without any promotion, attracted over 60K organic views within days of going live, and generated a huge amount of audience engagement including inclusion in a discussion panel on the Today Show.
Directed by Stef Smith
Written by Penny Greenhalgh from a concept by Stef Smith